When you ask me how to start a brand, I am not going to tell you it is easy. However, I will say it can be simple! As a brand coach, I like to keep it simple because, in my time, I have learned that overcomplicating your brand always leads to a disconnect between you and your ideal client. So we start with a clear vision, bring in your mission and end off with your values. With my beginner brand strategy, you can create a strong brand while keeping it simple.

What is a Vision Statement?

You have to know where you are going in order to know where to begin. Everything hinges on this, and that is why we start with your vision statement. Your vision statement relates to the impact that you have on your customers, community and even the world! This has a lot to do with your influence and how you personally make a difference while also accounting for long-term goals.

How To Create A Mission Statement

Next, we are going to dive into your mission statement. Once you have your vision and goals laid out, you are going to evolve them into a mission statement. Start with the basics. What problem do you solve? Who does it serve? How do you do what you do? By answering these questions with your vision statement in mind, you will have a create a clear and passionate mission statement.

What Are Brand Values

Finally, write out words that embody the values your brand represents. This includes how you are going to carry out your mission and vision. Consider the words you want used when people describe how you accomplish your mission. Are you timely, meticulous, trustworthy? When deciding on these values also think of what matters to your audience in this niche.

How To Start A Brand

These three steps will not only help you start a brand, but create a strong brand that will connect with your audience and stand the test of time! As you get clarity on your mission and purpose as a business, you will feel more guided in everything you do as a business owner. Hop on a Free Brand Strategy Call today and let’s talk about how to start a brand with the business you already have!