Do you have a hobby, or do you have a business? This distinction can completely transform how you approach your work. For years, I treated my business like a hobby—something I loved doing but wasn’t intentional about growing. When I embraced purposeful productivity and began thinking like a CEO, everything changed. By focusing on revenue-generating activities and creating a branding strategy aligned with my goals, I transitioned my business into something profitable and fulfilling. If you’re ready to elevate your approach, this episode is for you.

The Mindset Shift from Hobbyist to CEO

Purposeful productivity starts with your mindset. When I stopped viewing my business as a side project and began asking myself, “Is this a revenue-generating activity?” my entire approach shifted. This simple yet powerful question helped me focus on intentional tasks that moved the needle forward, allowing me to grow and scale my business.

Building a Brand with Purpose and Strategy

Purposeful productivity also involves balancing work in your business with work on your business. I dive into practical strategies for managing day-to-day tasks while staying focused on your larger branding strategy. Breaking down big goals into actionable steps can help you align your work with your purpose and create a brand that stands out in the marketplace.

Infusing Faith into Purposeful Productivity

Incorporating prayer into my business has been a game-changer. Inviting God into my workday allows me to focus on what truly matters and make decisions rooted in faith. Purposeful productivity isn’t just about getting more done—it’s about ensuring your efforts align with your values and calling. When faith becomes part of your daily routine, your business gains clarity and direction.

By embracing purposeful productivity, focusing on branding strategy, and treating your business like a business, you can achieve growth and fulfillment. Whether you’re looking to take your brand to the next level or align your work with your purpose, this episode is packed with actionable insights to help you succeed. Ready to step into your role as CEO? Let’s make it happen!

LISTEN HERE: iTunes | Spotify | Amazon

Episode Links

Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. 

Connect with Lisa on Instagram

Ready to get unstuck? In just 60 minutes, we’ll tackle your biggest challenges, nail down revenue-generating tasks, and create a game plan that works. Book your Power Hour now—I can’t wait to cheer you on!

Want a brand that feels like a perfect fit—like your favorite comfy jeans—but looks polished and professional? I’ve got you covered! With my 5 free, fully customizable Canva templates, creating a brand that feels just right (without hours of struggle) is a breeze. Download your Free Irresistible Brand Templates and get ready to look as good as you feel.