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I'm Lisa (aka lilo)!

I help businesses, like yours, create a brand that fits like a comfy pair of jeans (and I make your butt look good). From branding strategy & branding photography to website design, I help you create an irresistible brand that will attract your dream customers. Think of me as your biggest cheerleader and brand believer.

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I am here to empower business owners to create an irresistible brand that aligns with their purpose and value so they can confidently make an impact on the world. 

Brand Strategy

How To Keep Your Business Relevant

A smiling woman leans casually against a bright, minimalist wall, exuding a relaxed and approachable vibe. She is dressed in a beige, cropped, frayed-edge jacket over a cream tank top, paired with light-wash denim jeans. Her blonde hair is styled in loose waves, and she accessorizes with statement floral earrings. This photo is an ideal representation of personal branding, captured by a Denver branding photographer.

Want to keep your business relevant with just FOUR quick steps? Today I’m sharing the secrets to keeping your business relevant with to-the-point advice from Denver commercial photographers. It’s true, maintaining your business is a LOT of work. But there are some pretty simple ways to keep your brand updated. Let me share four of them. 

About the Shoot

Today, along with our business content, we’re featuring another beautiful shoot with a female entrepreneur. She is a recent widow and is using her personal experience to help others through a blog, podcast and education about resilience.

Audit Your Socials and Website

The first key for how to keep your business relevant is to audit your online presence! Update your bios across all your social media platforms. Audit your website by checking for broken links or outdated content. This can be a really easy step that will keep your business in tip-top shape! 

Create or Update your Brand Book

Next, update your brand book. Or, if you don’t have one yet, create one. A brand book should include specific colors, fonts, styles, and messages that keep your brand consistent. If you need more help with creating your brand book, check out my freebie!! (link to freebie)

Touch Base with Clients

I’m pulling back the curtain on these secrets, y’all, and here’s one that nobody thinks of: take time to connect with your clients. Send thank you notes or small gifts to clients! Building rapport with your past clients helps keep your brand fresh in their mind, which could lead to even more connections down the line. Treasure your clients, because they are the heart of your business!

Look at Your Brand as a Whole

And my last idea for how to keep your business relevant is to look at your brand as a whole. Imagine how it would be if you were seeing your website and content for the very first time. Make necessary decisions and see if you need to take time to invest in something! For example, your brand photos, a fresh strategy, etc. Take control of your brand narrative; you’ll see the results, I promise!

Denver commercial photographers are standing ready to help you know how to keep your business relevant! I want to help you have the best business ever, which is why I created 5 key templates for an irresistible brand. Get your free download today and start getting your business back on track!! 

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I'm Lisa (aka LiLo), the Brand Believer!

I started my photography business 13+ years ago because I needed an extra $500 a month for my family and I didn't even own a camera. Now I am a commercial photographer, podcast host, passionate business cheerleader, brand expert, former teacher, and faith-driven entrepreneur.

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