Brand Recognition is key to gaining an online presence and becoming a trusted business in your field. But before you can get to that, you need to have clear and simple brand messaging that will help your audience remember you when it comes time for them to invest in your services. So let’s dive into how to simplify your brand messaging, speak to your ideal clients, and how to become more memorable!

Keep It Simple

Just Do It. I’m Lovin’ it. Expect More, Pay Less. I bet you can tie all of these business mottos to their owners. Not only are these short and sweet, but they are also memorable. Whether than is motto or visual aid like photography, be sure your focus on one clear message is there. Having a clear message that speaks directly to your ideal client’s biggest problem is what will make you recognizable.

Have Conversations

Ditch industry jargon and write like you’re having a conversation with a friend! Don’t get me wrong, you want to speak in a way that gives your authority and shows you know your stuff. But, you don’t want to sound like a bot. I have found that explaining hard to grasp concepts in more simple ways and defining “jargon” helps my clients better understand my services and makes me more relatable.

Repeat

Repetition is the mother of knowledge. So if you want to be known for something repeat it in your brand messaging across all platforms. This kind of consistency adds to your brand recognition and make you more memorable. When your message is easy to understand, your audience is more likely to connect, trust, and take action.

Brand Messaging

In addition to brand photography, I coach business owners on how to level up their brand and land more clients through strategic branding. So if you feel like your brand messaging may need help, then it is time to invest in your business!

Book a free consult call if you need help!

About The Session

Jo is my biz bestie and we have been friends since 2021. We are in the same market, but are both unique in how we do what we do. It is so nice to have someone that is similar to you and can bounce ideas and she even does my photos! We did a photo swap a few weeks ago and it was so fun to work together to create images that will drive our businesses. I think you can agree that beautiful images also help you get your message across in a clear, beautiful way!