I love getting to strategize with clients on basically every aspect of their business! And something that I have noticed makes ALL the difference in your online presence and authority is website strategy. There is a lot to study and apply to your website, but this one thing will make your site a trustworthy authority and naturally “sell” your product or services.

Reviews

REVIEWS! That’s it! I know, simple right? Make sure you have lots of reviews or testimonials on your website, as well as your social media. Reviews are really what “sells” a product. Would you buy a product that doesn’t have any reviews? Probably not.

For example, there is a reason so many people buy on Amazon. (And it’s not the free shipping!). It is because we all like to see the reviews and results. So much so, that Amazon has created the “Amazon Vine“. This is an invitation-only program that selects the most insightful reviewers to make videos and be the “voice” of the review section.

Website Strategy For Perspective

Amazon knows it, and so do you! Reviews and testimonials give prospective to your clients. This is valuable as it builds trust with your potential clients before they even hop on the phone with you! In addition, they don’t have to just take your word for it, they can see results from happy customers.

Book a free consult call and I will help you figure out how to make reviews work for you.

About The Session

Michelle is an interior designer and relies heavily on reviews and word of mouth. By adding photos of before/after to her reviews on social and her website it helps people to SEE the work that she is doing.

Client Review:

“I’m owner and principal designer at Michelle Cutter Designs, a design and remodeling company. I hired Lisa to take professional photos of recently completed remodel projects. She was terrific to work with. She is professional and knowledgeable. She does a great job of creating a pre-shoot game plan so that you capture all of the images that you need for websites, social media and print ads. She is also thoughtful about how photos are going to be used in terms of website use, social media, etc. The photos turned about beautiful. It was a fantastic collaboration. Lisa understood the visual story that I wanted to create for my company and was a trusted partner in bringing my company’s vision to life.” -Michelle

Want to learn more about branding photography and working with me? Click here.