As a brand photographer the last thing I want is for you to walk away with a gallery that doesn’t fulfill your every need! After all, brand photos are an invest that will help tell your brand story, vision, mission and so much more! So, how do you ensure you get the exact branding photos you need during your photoshoot? A little planning and strategy go a long way in making sure your session is successful! Here are some key steps to help you prepare and maximize your branding photoshoot.

Define Your Brand Personality

Before anything else, consider your brand personality. Your branding photos should be a reflection of your brand’s identity, so take time to define your brand personality! Are you modern and minimal, bold and colorful, or warm and approachable? Knowing this will guide your wardrobe, location, and overall vibe of the shoot, making it easier to create images that feel authentic to your business.

A Running List

Before your photoshoot, start tracking the specific shots you need. Consider the platforms where you’ll use them—your website, social media, marketing materials, or press features. Think about the types of images that will best represent your brand, whether it’s lifestyle shots, behind-the-scenes moments, or product-focused images. Having a checklist will keep your photoshoot organized and ensure you don’t miss any essential shots.

Look To Others

As a business owner, I never approve of copying others in your industry. However, I do suggest finding inspiration and ideas from those you admire. Researching how other professionals in your industry use branding photos can help you get ideas for your own branding photos. Take note of the types of images they use, the angles, compositions, and settings. This doesn’t mean copying their style, but rather understanding what works and how you can tailor it to reflect your unique brand identity.

Start A Pinterest Board

As your favorite Denver Branding photographer, this is one of my favorite things you can do! Creating a Pinterest board is a great way to gather inspiration and communicate your vision to your photographer. Pin images that resonate with you, from color schemes and poses to props and backgrounds. This helps you refine your aesthetic and ensures you and your photographer are on the same page before the shoot begins.

Plan Your Outfits and Props

I talk about this all the time on the blog! The right clothing and props can enhance your branding photos and reinforce your message. Choose outfits that align with your brand’s colors and style, as well as comfortable and your style. Props should be intentional and relevant to your business, whether it’s a laptop, coffee cup, tools of your trade, or branded materials. Planning these details ahead of time prevents last-minute stress and helps create cohesive branding.

Hire A Professional Photographer

While it may be tempting to DIY your branding photos, working with a professional branding photographer ensures you get high-quality, strategic images that align with your brand. A skilled brand photographer understands lighting, composition, and branding elements to create engaging visuals that elevate your business. Plus, they’ll guide you through poses to help you look your best.

Ready to invest in branding photos? Let’s get connected!

About The Shoot

Ryanne is The Recruiter Mom. She is a mid size mom who was a recruiter and now is an influencer. She is a BIG deal and I love working with her EVERY month to get the content she needs for her business! Learn more about The Recruiter Mom here!