If you’re still thinking your “ideal client” is a woman between 25–55 who shops online and drinks coffee… we need to talk. Your ideal client isn’t just a vague demographic, it’s a real person with specific dreams, struggles, and needs that your brand can solve! The more deeply you understand them, the easier it becomes to create messaging, visuals, and offers that truly connect and convert. It’s time to move beyond surface-level traits and get crystal clear on who you’re really serving! Let’s discover who is your ideal client, and how you can best serve them!

Who Is Your Ideal Client?

Understanding your ideal client goes way beyond age or location. A real brand doesn’t just market to a person, it speaks to their heart, their struggles, and their goals. And to do that, you’ve got to go deeper. Here are 3 things your brand needs to know about your ideal client to truly understand them.

What’s keeping them up at night?

You’re not just selling a product or service, you’re offering a solution. Know their pain points like the back of your hand so your brand can show up as the answer they’ve been looking for. When you can clearly articulate their struggles (and paint a picture of the transformation you provide) you build instant trust and emotional connection. That’s what turns casual browsers into loyal, raving clients who can’t wait to work with you!

What transformation are they craving?

People don’t buy products. They buy outcomes. What does life look like after they work with you? Be clear on the before-and-after story. This is the part of your messaging that gives solutions and hope that those struggles don’t need to be part of their lives anymore. If they can see a transformation through testimonials, analytics or any other means, they are more likely to invest in you.

How do they want to feel when they interact with your brand?

Your visuals, messaging, and overall vibe should reflect the emotional experience your client is searching for. If you don’t know this, then you’ll miss the mark every time. Branding isn’t just about looking polished, it’s about making your audience FEEL something. When you tap into the emotions behind their desires, you create a brand that feels magnetic, authentic, and unforgettable.

If you’re feeling a little stuck figuring this out, that’s normal. Most business owners skip this part or guess their way through it. But here’s the truth: without clarity on your ideal client, the rest of your brand won’t stick. That’s exactly why I created my course, Build a Brand, where we walk through the 5 V’s of branding. It all starts with understanding your Value, which includes knowing your people inside and out!

Ready to build a brand that speaks to the right people and actually makes you money? Check out Build a Brand here!

About The Shoot

Katie is an interior designer in Denver, and this shoot was the second time I have worked with her! I love working with my reoccurring subscription clients, as I get to know them and their brand so much through the year! Katie specializes in residential interior design from framing to furnishing with a keen eye for a livable styles. She is your partner in crafting a home that you’ll never want to leave! Get to know more about Katie here!

About Lisa (aka LiLo)

If you want your business to grow, you have to be seen and heard. I’m Lisa (aka LiLo), and I help business owners find their voice and their visuals, so your messaging is clear, your photos are professional, and your brand shows up everywhere with consistency! The result? A business that looks polished, feels authentic, and actually gets noticed. My Services | Get to Know Me | Follow on Instagram | Book a Free Branding Call