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I'm Lisa (aka lilo)!

I help businesses, like yours, create a brand that fits like a comfy pair of jeans (and I make your butt look good). From branding strategy & branding photography to website design, I help you create an irresistible brand that will attract your dream customers. Think of me as your biggest cheerleader and brand believer.

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I am here to empower business owners to create an irresistible brand that aligns with their purpose and value so they can confidently make an impact on the world. 

Podcast

From TV Anchor to Entrepreneur

TV News Reporter Natalie Tysdal talks on a Christian business podcast about pivoting from TV to being an entrepreneur.
TV News Reporter Natalie Tysdal talks on a Christian business podcast about pivoting from TV to being an entrepreneur.

A Story of Bold Transition and Realignment

What happens when the career you’ve worked for your entire adult life no longer feels right? For Natalie Tysdal, a veteran TV anchor with nearly three decades of experience, the answer came through faith, burnout, and a calling to something more. In this honest conversation, Natalie shares how she went from hosting a major-market morning show to building a new path in podcasting, teaching, and women’s health advocacy.

Recognizing the Signs and Listening to God

Natalie opens up about the deep exhaustion and disconnection she felt long before she left her high-profile job. The early hours, the pace, and the shift in journalism itself began taking a toll. But like so many high achievers, she pushed through until a moment of clarity came during the pandemic. Broadcasting from her basement, she realized she didn’t need a newsroom to use her voice. God was nudging her toward a new direction, one that offered rest, purpose, and impact.

Creating a Career Aligned with Purpose

Today, Natalie is a podcast host and educator, focused on women’s health and media literacy. She teaches journalism and podcasting to high schoolers and uses her platform to share life-giving, research-based content that helps women care for their bodies, minds, and souls. It wasn’t an easy leap, but she followed the nudge. This episode will encourage you to ask the hard questions about your own work and remind you that pivoting doesn’t mean failure, it often means obedience.

When You Feel the Shift, Trust the Transition

Natalie didn’t make her decision overnight. She journaled, prayed, and reflected on three simple but powerful questions: Am I challenged? Am I happy? Am I proud of the work I’m doing? When all three answers turned into no’s, she knew it was time to move. Her story is a powerful reminder that change often starts in the quiet moments of clarity and that it’s okay to let go of what no longer fits. Especially when God is calling you into something better.

LISTEN HERE: iTunes | Spotify | Amazon

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About Lisa (aka LiLo)

Most business owners don’t struggle because of their business… they struggle because they aren’t getting seen. I’m Lisa (aka LiLo), and I help you fix that. With brand strategy, logos, photos, and websites, I build brands that look professional, attract the right clients, and get you noticed.  My Services | Get to Know Me | Follow on Instagram | Book a Free Branding Call

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I'm Lisa (aka LiLo), the Brand Believer!

I started my photography business 13+ years ago because I needed an extra $500 a month for my family and I didn't even own a camera. Now I am a commercial photographer, podcast host, passionate business cheerleader, brand expert, former teacher, and faith-driven entrepreneur.

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