If you’ve been overlooking Pinterest for business, this is your sign to reconsider. In this episode of the Brand Believer podcast, I’m joined by Pinterest strategist and expert Laura Rike, who breaks down exactly how business owners (especially solopreneurs and service providers) can use Pinterest to grow visibility, drive traffic, and create long-term marketing momentum. This platform isn’t just for home décor and recipes anymore. If you’ve got a business, you’ve got a reason to be on Pinterest so let’s talk about how to get started on Pinterest.
What Makes Pinterest for Business So Powerful?
Unlike social platforms that rely on fast-paced trends and constant content creation, Pinterest is a visual search engine. That means your content works harder and longer, reaching ideal clients over weeks and months instead of disappearing in 24 hours. Laura explains how users on Pinterest are already problem-aware and actively searching for solutions, which makes it a perfect space to get in front of the right audience without shouting over the noise.
Not to mention, Pinterest content ranks well on Google, giving your business a double win when it comes to organic traffic. Laura’s advice? Use what you already have. Repurpose blog posts, lead magnets, or high-performing content and turn them into intentional pins that actually drive results.
Common Pinterest Mistakes (and What to Do Instead)
If your Pinterest strategy has been limited to auto-posting from Instagram or pinning random content, Laura says you’re missing the point- and the opportunity. Pinterest rewards intentional keywords, strategic visuals, and consistency. Video content? Great for impressions, not so great for click-throughs. Static pins with keyword-rich overlays? That’s your bread and butter.
Instead of feeling overwhelmed by “one more platform,” Laura encourages business owners to think of Pinterest as a long-term content library that compounds over time. And no…you don’t need to start from scratch. Just start repurposing with a plan. (Need help figuring out how to show up with confidence? You can check out this post on how visibility starts with brand clarity.)
Here’s what Laura recommends for getting started with Pinterest for your business:
- Optimize your profile with searchable keywords (not just your name)
- Use vertical static images with keyword-rich overlays
- Start with content that’s already converting (blog posts, freebies, etc.)
- Create multiple pin designs for the same URL using different keywords
- Skip perfection- Pinterest rewards action and consistency
Visibility Without Burnout
Pinterest allows you to create consistent visibility without having to show up daily. That’s a huge win for business owners who want to be seen but don’t want to live on their phones. And the best part? You can batch, schedule, and repurpose content with intention which frees you up to focus on what actually moves your business forward.
If you’ve been burned out on Instagram or overwhelmed with marketing, this is the strategy you’ve been missing with exactly how to get started on Pinterest.
About Lisa Lord (aka LiLo)
I’m Lisa (aka LiLo) and I help business owners build full, strategic brands from the start to finish. Whether you’re building a brand from scratch or rebranding your business for the next level, I guide you through the entire process. I help with brand strategy, logo design, brand photography, and website creation. I create cohesive, high-impact brands that help you show up, stand out, and grow with clarity and confidence.
Book a Free Branding Call | Follow on Instagram | Check out my services
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