Running ads in your business can feel really overwhelming… especially when it involves your money. And I think a lot of people feel this pressure of, “well everyone else is running ads, so I probably should be too.”
But the better question is… are you actually ready to run ads in your business? Because ads don’t fix a broken foundation. They just amplify what’s already there.
Start Running Ads in Your Business with a Solid Foundation
Before you even think about running ads, you need to know what you’re selling and who it’s for. If your offer feels unclear, if your messaging isn’t dialed in, if you haven’t really sold it yet, ads are just going to highlight that problem faster.
Ads work best when you already have something that’s working, that people are saying yes to and something you feel confident putting more money behind.
If that’s not there yet, that’s your next step… not ads.
Start Running Ads in Your Business when you have Somewhere to Send People
Where are you actually sending people? If someone clicks on your ad, what happens next?
Do they land on something that makes sense and that clearly tells them what to do? It should invite them to take the next step.
This could be a freebie, a waitlist, a simple landing page… but there needs to be a path. Otherwise you’re just paying for attention without actually building anything from it.
Running Ads in Your Business with Realistic Expectations
This is the part no one loves to hear. Ads take time.
You don’t turn them on and magically make money the next day. They need time to learn, to adjust, to find the right people. Which means you have to be willing to let them run…even when it feels a little uncomfortable.
Even if it’s just five dollars a day, it still requires patience and consistency.
Start Running Ads in Your Business the Smart Way
If you are ready, start small. You don’t need a huge budget and you definitely don’t need to go all in right away. A free guide, a checklist, a waitlist… those are great places to start.
It gives you a way to test your messaging, understand your audience, and build momentum without feeling like you’re throwing money away.
Are you ready to Start Running Ads in Your Business?
Running ads in your business can be a really powerful tool, but only when the right pieces are in place. If you’re not there yet, that’s okay. Focus on your offer, your messaging, and your systems first.
When you are ready… start small, stay consistent, and give it time to work.
If you want the full breakdown and what I’ve learned from doing this myself, go listen to the episode.
About Lisa Lord (aka LiLo)
I’m Lisa (aka LiLo) and I help business owners build full, strategic brands from the start to finish. Whether you’re building a brand from scratch or rebranding your business for the next level, I guide you through the entire process. I help with brand strategy, logo design, brand photography, and website creation. I create cohesive, high-impact brands that help you show up, stand out, and grow with clarity and confidence.
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