You updated your Instagram profile picture. Maybe your LinkedIn too. And then you called it done. But your brand lives in a lot more places than that… and the ones you forgot about are still out there, saying things about you that you didn’t sign off on. Your brand is talking behind your back. And this episode is about how to fix it.
Your Brand Is Talking Behind Your Back Every Time Someone Googles You
Most business owners update what’s right in front of them and leave everything else untouched. But a potential client doesn’t just see your Instagram. They see your Zoom profile, your Gravitar, your chamber directory listing, your CRM email signature, your Google Business profile… and if those things look like a different version of you from three years ago, that inconsistency erodes trust before you ever get a chance to earn it.
Why New Photos Don’t Solve the Problem
I see this constantly. Someone spends thousands of dollars on brand photos, loves them, and then… nothing changes. Six months later the website still has the old ones. Because getting the photos is the easy part. Knowing what to do with them and where to put them is where people get stuck. Photos are not the finish line. They’re the raw material.
Your Brand Is Talking Behind Your Back in More Places Than You Think
After going through my own rebrand, I counted up every place my brand needed to be updated. It was 67. Not 10. Not 20. Sixty-seven. And some of them… like Gravitar… I didn’t even know existed until someone told me. If your brand has been around for a few years, there are probably places out there right now that still have your old logo, your old name, or a headshot from a decade ago.
How to Fix It Without the Overwhelm
The key is having everything in one place before you start. Your photos, your logo files, your brand colors, your bio, your headshot. When all of that is organized and ready to go, the actual updating is fast. You’re not making decisions in the moment, you’re just executing. That’s how you get through 67 places without losing your mind.
Want to know more about the Brand Alignment Checklist?. It walks you through all 67 places, includes a brand voice prompt to help your AI tools actually sound like you, and checks things off as you go. Grab more info here.
About The Brand Believer
I’m Lisa (aka LiLo) and I help business owners build full, strategic brands from the start to finish. Whether you’re building a brand from scratch or rebranding your business for the next level, I guide you through the entire process. I help with brand strategy, logo design, brand photography, and website creation. I create cohesive, high-impact brands that help you show up, stand out, and grow with clarity and confidence.
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