Branding

How To Use Branding Photos

June 10, 2024

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I'm Lisa (aka lilo)!

Your new favorite branding strategist and brand photographer. As a 13+ year business veteran, I am here to help you create a vision, teach you to use your voice, help you craft eye-catching visuals and walk you through how to show up confidently and consistently in your marketing.

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I am here to help you level up your business through branded images that tell your story!

Many business owners are nervous about making an investment in brand photos. Afterall, aren’t your current photos good enough? Well, if there is one thing I have learned from over a decade in business, it’s that we aren’t going for good enough. We are going for the best! And a great way to put your best foot forward and make an impression is through your brand’s imagery. In addition, there are so many ways to use branding photos within your business.

Emails

Communication is everything, especially when running your business. So, creating a consistent brand through emails, Voxer, and any other form of communication you use will go a long way in how others view your professionalism.

  • email signature
  • brochures
  • newsletters
  • email profile picture
  • profile picture on other forms of communication like your phone number, Slack, Voxer, ect.

Social Media

The most use my clients get from branding photos has to be through social media! This is probably because we have so many platforms we need to cover as business owners to diversify our marketing and reach. Here are just a few ideas:

  • reel covers
  • posts
  • LinkedIn
  • ads on Facebook, Instagram, ect.
  • Pinterest
  • profile pictures on all accounts! (TIP: use the same image on all your profile pictures to make you easy to identify across platforms)

Website

Level up your website as you use branding photos on every single page! Stock images are stark and boring. By using your own custom brand photos, you will stand out and make a lasting impression on viewers.

  • product packaging
  • blogs
  • sales page
  • digital products listings

Everywhere Else!

In case I haven’t given you enough ideas already, here are a few more! Basically, in any form of marketing, media, or listing, you can use branding photos to make a difference!

  • ads
  • etsy
  • marketing campaigns
  • mailers
  • speaking engagement

Let’s build your vault of branding photos today!

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I'm Lisa (aka LiLo), your new favorite branding strategist and brand photographer.

There is nothing better than fresh images and knowing your brand inside and out to help you start showing up with consistency and confidence. Need to create social media posts? No problem! Updating your website? Easy!  I am here to help you create a vision, teach you to use your voice, help you craft eye-catching visuals and walk you through how to show up confidently and consistently in your marketing without feeling overwhelmed. Which means you will have more time and will be making more money without second guessing yourself! I can't wait to help you unlock the power of your brand.

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