The right branding will boost your business (and your confidence!) like your favorite pair of jeans. But if your branding hasn’t been living up to your expectations recently, I’m here to help to make sure your branding really FITS! So, where should you start? Well, let’s explore what IS a brand audit, and then check out the indicators that leveling up your brand should be your next step. 

Definition: What is a Brand Audit?

What is a brand audit? A brand audit includes objectively looking at how your branding is helping—or hurting—your business. Are your potential clients interested in your content? Does your messaging match your product?

Remember, your brand is so much more than a logo! By assessing aspects such as your brand’s identity, messaging, customer perception, and market positioning, a brand audit helps you determine whether your branding is still as comfortable and stylish as it once was, or if it’s time for an update.

Need a Brand Audit?

So, how is your brand doing? Does it fit you like a comfy pair of jeans? Or have you outgrown it a little? Is it out of style? Just like jeans, your brand needs to be revisited from time to time to ensure it still fits you perfectly! Check out these common reasons why business owners decide to revamp their look.

I’ve Outgrown My Brand

Have you experienced a ton of growth in the last year or so? Congratulations! It’s time for a brand audit! This process will help you identify areas where your brand may need to evolve. Let’s make sure that your brand is ready for even MORE traffic. 

My Brand’s Got Holes in It

Branding is complex, and it’s hard to do it all without the help of a professional. There could be inconsistencies in your messaging, outdated visuals, or a misalignment between your brand’s identity and customer perception. Are you missing something? Find out through a brand audit.  

My Brand is Out of Style

If you’ve been enjoying business success for many years, your brand may be out of style! If your branding feels stuck in the past, a brand audit can help you identify areas that need modernization. Update your look to match current trends and draw new clients.

Is it time to find some new jeans (aka BRAND) that will make you look REALLY good?? Take the Brand Basics Audit to see how your branding fits. When you’ve completed it, why not reach out? I’d love to tailor your brand to you!