Do you know about these hidden costs of commercial photography? A quick google search will show you that an average branding session can cost between $500 and $3000! So how do you choose the right Denver commercial photographer–and how do you know you’re getting your money’s worth? Here are some things you might not have considered. 

Licensing Issues in Commercial Photography

Licensing fees are a big part of commercial photography. What is licensing? Licensing determines how a company can use the photos. Some photographers charge more if their photos are going to be used on multiple platforms or for extended periods of time (think billboards or paid advertisements). Make sure to ask about licensing upfront so you can avoid or plan for this hidden cost. 

Sitting Fees

Next, have you heard about sitting fees? A sitting fee in photography is the cost for booking your photographer’s time or expertise. In this case, a sitting fee acts as the pay-per-hour for your session time. Sitting fees may vary widely depending on the photographer, and sitting fees often don’t include ANY images or editing. This is something that a lot of business owners fall victim to. They don’t understand that the images and editing is an additional cost and it can really sneak up on you!

Costs of Digital Images 

Are digital images included in commercial photography? Digital images are often sold in packages or by quantity. The cost for receiving edited digital photos will go up depending on the amount of photos you want. In other words: more photos, higher price. To accommodate for this, some photographers charge “add-on” fees for access to more images. 

To avoid hidden costs, ask your photographer about their packages and how many images are included in each. It will be much easier to compare photographers when you know exactly how much you’re paying for the images received. 

Studio Fees

For branding photos, some Denver commercial photographers use a studio, whereas others will work with you in your home, studio, or shop. So, recognize that studio shoots may require higher costs for space rentals or studio equipment.

Styling, Hair & Makeup in Commercial Photography

And finally, when you book a shoot, you’re probably not thinking of the costs for your professional hair, makeup, and styling. It’s WORTH IT to pay stylists in preparation for your session; you want to feel confident and beautiful in your photos. Calculate your costs for hair and makeup into your photography costs to get a better idea of the full picture. 

How do you feel about these hidden costs of commercial photography? As a Denver commercial photographer, I try to ensure that all my clients know EXACTLY what they’re getting when they book a session! Want to book your next session? Reach out here.