
This week’s episode is a little different. I’m sharing a conversation I had with my friend Jo on her podcast. We’re both branding photographers and business owners, and we had a really honest conversation about the ways we stumbled through business before things finally started working.
One of the things we kept coming back to was how often women minimize themselves with one tiny word… “just.”
Stop Saying “I’m Just…” When You Introduce Yourself
So many women say things like, “I’m just a photographer,” or “I’m just getting started.”
It sounds humble, but it quietly shrinks your authority and the way people see your work. The words you use matter more than you think, especially when you are building a brand.
Stop Saying “I’m Just…” and Own What You Do
In this conversation, Jo and I talk honestly about the early days of our businesses, the mistakes we made, and the mindset shifts that helped us grow into what we do now.
If you have ever downplayed your expertise or struggled to talk confidently about your business, I think this episode will really resonate with you.
Join Us at the Branded with Purpose Retreat
And if you are craving deeper conversations like this, I want to invite you to something really special. I’m hosting the Branded with Purpose Retreat, a faith and business retreat for purpose driven women who want clarity, connection, and a brand that actually reflects who they are.
Click here to join the Branded with Purpose Retreat waitlist if you want deeper connections around faith, business, and purpose driven work.
About Lisa Lord (aka LiLo)
I’m Lisa (aka LiLo) and I help business owners build full, strategic brands from the start to finish. Whether you’re building a brand from scratch or rebranding your business for the next level, I guide you through the entire process. I help with brand strategy, logo design, brand photography, and website creation. I create cohesive, high-impact brands that help you show up, stand out, and grow with clarity and confidence.
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Join the waitlist for the Branded with Purpose Retreat.

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