Professional Photos With Lighting, Composition & Focus

April 19, 2023

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I'm Lisa (aka lilo)!

Your new favorite branding strategist and brand photographer. As a 13+ year business veteran, I am here to help you create a vision, teach you to use your voice, help you craft eye-catching visuals and walk you through how to show up confidently and consistently in your marketing.

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I am here to help you level up your business through branded images that tell your story!

“How do you do it?” Since I’ve worked for so many years as a Denver commercial photographer, I get asked A LOT about how to take professional photos. Photography is an art in its own right! It requires study and skill, and, of course, practice. That being said, there are a few tips I can share that I would label as Very Good Advice for budding photographers… and these three elements of photography are sure to elevate you images!

The 3 Elements For Professional Photos

The three elements to include for professional photos consists of three elements, obviously: lighting, subject, and composition. Imagine each one on the corners of a balanced triangle. These three elements are the foundation of photography, and therefore, work together to create a beautiful image. 

Use These Elements To Take Professional Photos

Let me explain each element a little more in depth, so you’ll know how to improve your eye for good photography!

First, let’s consider lighting. Lighting is probably the most overlooked aspect of professional photography. Lightness is more than just light or dark; lighting changes the way color and contrast look in the image too!

Next, the subject. Take the example of portrait photographers. Sure, we can photograph the entire person every time, but sometimes honing in on one specific feature (like eyes or hands) can bring more interest and depth to the photo. 

The third piece is the composition. Composition is the lineup of elements in the shot. What are the points of interest? How are they arranged? Does the image follow the rule of thirds? Does it include leading lines? These questions are all part of composition.

Practice Creates Consistency

Use these elements as a guide! As you frame a photo, check your viewfinder! Do you have an interesting subject? Good lighting? A pleasant composition? Edit before you take the shot. When you’re able to photograph interesting subjects, with good composition and lighting, your photos will start looking more professional. 

Seems too simple, right? Well, these are the principles, but practice, practice, and practice–years of it–will help you knock out every photo, every time. 

If you liked my tips on how to make your photos look professional, you should check out my Photography 101 class about how to use your camera or Photography 201 about lighting, location and composition. If you want your own professional photos from a Denver commercial photographer, I’d love to work with you! Set up a session by clicking here.

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I'm Lisa (aka LiLo), your new favorite branding strategist and brand photographer.

It's frustrating and defeating when you can't seem to create content that engages your audience. It can cause imposter syndrome and leaves you feeling like you are constantly on the hamster wheel making zero progress. I am here to help you create a vision, teach you to use your voice, help you craft eye-catching visuals and walk you through how to show up confidently and consistently in your marketing without feeling overwhelmed. Which means you will have more time and will be making more money without second guessing yourself! I can't wait to help you unlock the power of your brand.

Meet LiLo

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