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I'm Lisa (aka lilo)!

I help businesses, like yours, create a brand that fits like a comfy pair of jeans (and I make your butt look good). From branding strategy & branding photography to website design, I help you create an irresistible brand that will attract your dream customers. Think of me as your biggest cheerleader and brand believer.

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I am here to empower business owners to create an irresistible brand that aligns with their purpose and value so they can confidently make an impact on the world. 

Branding

Professional Photos With Lighting, Composition & Focus

Brand pictures by Denver commercial photographers with woman putting on a suit coat while standing in the mirror and posing with a rack of coats behind her

“How do you do it?” Since I’ve worked for so many years as a Denver commercial photographer, I get asked A LOT about how to take professional photos. Photography is an art in its own right! It requires study and skill, and, of course, practice. That being said, there are a few tips I can share that I would label as Very Good Advice for budding photographers… and these three elements of photography are sure to elevate you images!

The 3 Elements For Professional Photos

The three elements to include for professional photos consists of three elements, obviously: lighting, subject, and composition. Imagine each one on the corners of a balanced triangle. These three elements are the foundation of photography, and therefore, work together to create a beautiful image. 

Use These Elements To Take Professional Photos

Let me explain each element a little more in depth, so you’ll know how to improve your eye for good photography!

First, let’s consider lighting. Lighting is probably the most overlooked aspect of professional photography. Lightness is more than just light or dark; lighting changes the way color and contrast look in the image too!

Next, the subject. Take the example of portrait photographers. Sure, we can photograph the entire person every time, but sometimes honing in on one specific feature (like eyes or hands) can bring more interest and depth to the photo. 

The third piece is the composition. Composition is the lineup of elements in the shot. What are the points of interest? How are they arranged? Does the image follow the rule of thirds? Does it include leading lines? These questions are all part of composition.

Practice Creates Consistency

Use these elements as a guide! As you frame a photo, check your viewfinder! Do you have an interesting subject? Good lighting? A pleasant composition? Edit before you take the shot. When you’re able to photograph interesting subjects, with good composition and lighting, your photos will start looking more professional. 

Seems too simple, right? Well, these are the principles, but practice, practice, and practice–years of it–will help you knock out every photo, every time. 


If you liked my tips on how to make your photos look professional, you should check out my Photography 101 class about how to use your camera or Photography 201 about lighting, location and composition. If you want your own professional photos from a Denver commercial photographer, I’d love to work with you! Set up a session by clicking here.

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I'm Lisa (aka LiLo), the Brand Believer!

I started my photography business 13+ years ago because I needed an extra $500 a month for my family and I didn't even own a camera. Now I am a commercial photographer, podcast host, passionate business cheerleader, brand expert, former teacher, and faith-driven entrepreneur.

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