5 Must Have Brand Photos Every Business Owner Needs

February 12, 2024

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I'm Lisa (aka lilo)!

As a 12+ year business veteran, I have spent countless hours learning everything I can about photography and owning a small business. Let me put that knowledge to use to make you feel confident in your photos and help you level up your business.

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I am here to help you level up your business through branded images that tell your story!

I have so many thoughts when it comes to brand photography! And sure, as a Denver commercial photographer it is my job. . . but it is also my passion. I love getting to help business owners like you create a brand worth talking about! And a lot of that comes through your brand photos. Today, I want to share my 5 must-have brand photos, no matter the business type!

Working at Desk

This one is a classic- and for good reason! The setting conveys a strong sense of professionalism and work ethic, which can establish trustworthiness while offering a sense of storytelling. It shows who you are in the office and what your clients can expect there- ultimately, it humanizes you and your business!

Brand Photos With Phone

We live in a digital age, and with that, we all use our phones a lot. Not only will brand photos with a phone show a modern and relatable side to your business. But it will also suggest that you are easy to contact and connect with. This promotes your customer service and online presence while emphasizing your client engagement.


In my opinion, this one is a no brainer! You need a headshot, actually you need a few! First, the typical smiling at the camera. This one should be used for profile pictures, business cards, and any other spot that you want your ideal client to feel that personal connection. Once you get that one down, get a few different headshots candid images of you working, laughing, looking past the camera. These will be great for social media posts as well as on your website.

Brand Photos With Props

Props can be used to show what you do, how you do what you do, relate to your audience, and add interest to your images. Think of this as a strategic move in your brand photos. It can add a narrative to your pictures while speaking to your client’s values and goals, encouraging your audience to become more curious about your business and inviting them to dig deeper into your content.

Behind the Scenes Brand Photos

What you do is the greatest thing you can show your audience and clients! We all want to know where our money is going. And behind-the-scenes images give your audience just that. Peel back the curtain of your business and allow them to see exactly what you do. This adds credibility to your brand in a natural way.

There are more than just these 5 types of brand photos you will need from your Denver commercial photographer. Get even more in my freebie! You can find the other 5 ideas here! And as always, reach out to book a spot on my schedule for your next branding session!

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I'm Lisa (aka LiLo), your new favorite branding strategist and brand photographer.

From social media strategies that resonate to crafting a consistent online presence, I'm here to help you create a brand you can be confident in,  empower you to show up as yourself and cheer you on! I want to guide you through the mountains of places you have to show up as a brand so you can reach the summit and enjoy the view.

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