Is It Time for a Brand Refresh or a Rebrand?

November 20, 2023

Must have brand photos for your biz
3 branding mistakes to avoid
How to update your brand in 10 minutes
Now Trending:
I'm Lisa (aka lilo)!

Your new favorite branding strategist and brand photographer. As a 13+ year business veteran, I am here to help you create a vision, teach you to use your voice, help you craft eye-catching visuals and walk you through how to show up confidently and consistently in your marketing.

oh hey

Ready for a great photography experience?

Get started

I am here to help you level up your business through branded images that tell your story!

As we head into 2024, you might be feeling like you are ready for a fresh start for your business and your brand. But you are probably wondering…what do I need to do? You might even be wondering what is the difference between a refresh and a rebrand. As a branding photographer and branding coach, it is time for me to spill the beans and help you figure out is it time for a brand refresh or a rebrand.

Woman sitting and smiling at branding coach.

Refresh Vs. Rebrand

If you feel like you brand is still in alignment with your purpose and customers, it might be time for a quick refresh. A brand refresh involves subtle updates to your existing brand elements without a radical overhaul. This could include tweaks to the logo, color palette, or tagline.

A complete rebrand, on the other hand, is much more involved and can include a change in the core identity elements such as the brand name, mission, and visual identity. If you are pivoting in your business, trying to reach a new client or customer or feel like you are out of alignment in the core of your business, it is probably time for a rebrand.

When to Consider a Refresh

  • Your brand looks outdated or no longer resonates with your target audience.
  • Minor changes are needed to adapt to current design trends.
  • Your business has made slight changes, but your brand hasn’t kept pace.
Hands on a laptop for a brand coach.

When to Consider a Rebrand

  • A shift in business focus, target audience, or core values.
  • A change to your name or merger with another company.
  • Your brand no longer represents your mission, vision or values

Other Things to Consider

A refresh can be relatively inexpensive and have a much faster turnaround. If you are a creative person or have a creative person on your staff, you can probably accomplish this in a short time frame. You can also easily communicate to your customers and just send out a quick email or social media post to let people know about the changes (or just roll them out naturally without communication.

However, if you are doing a complete rebrand, you need to be strategic on how you roll it out, communicate really well and be much more purposeful in how it is presented. You also should consider hiring a branding coach, branding agency or finding a professional to make sure you are maximizing the impact of your time, energy and money.

A woman with a bright smile leaning toward the camera of a Denver Branding Photographer.

Is it Time for a Refresh or a Rebrand?

Whether you opt for a quick facelift or a complete transformation, make sure you are clear on your brand identity and your target market. When you know who you are and who you are talking to, that makes everything fall into place. By knowing these things you can easily decide is it time for a brand refresh or a rebrand. If you need some help with either a refresh or a rebrand, I would love to help! Click here to find out more information.

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

I'm Lisa (aka LiLo), your new favorite branding strategist and brand photographer.

It's frustrating and defeating when you can't seem to create content that engages your audience. It can cause imposter syndrome and leaves you feeling like you are constantly on the hamster wheel making zero progress. I am here to help you create a vision, teach you to use your voice, help you craft eye-catching visuals and walk you through how to show up confidently and consistently in your marketing without feeling overwhelmed. Which means you will have more time and will be making more money without second guessing yourself! I can't wait to help you unlock the power of your brand.

Meet LiLo

hey there!

oh la la!

"Lisa's talents in the area of social media marketing were so helpful in getting my business up and running."
- Annie

Get the Free Caption Starter for Social Media!

20+ ideas to get you unstuck and ready to post on Instagram or Facebook. These captions starters will help you create interaction and level up your social media marketing.


Free Download

Social Media Caption starter

    Get Our Free Guide to Kicking Ass on Social

    Taiyaki occupy farm-to-table swag fashion axe four loko. Church-key palo santo selvage helvetica iceland tumblr.




    "Margi's guide was kick-ass indeed and quite literally changed how I show up on social." - Jen Olmstead

    oh la la!

    Denver's premier commercial marketing photographer and brand strategist.

    Lilo photography & Branding

    © Lilo photography 2024  |  Design by Tonic  |  Photos by lilo photography   |   Terms + Conditions   |   Privacy Policy

    Get in touch
    Branding Resources

    Branding strategy

    branding photos



    Lilo on instagram >

    On the Gram:

    Is your brand losing you money?

    Take the quiz to find out

    start here!