How to Pin a Post on Instagram & 3 Posts to Pin

March 11, 2024

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I'm Lisa (aka lilo)!

Your new favorite branding strategist and brand photographer. As a 13+ year business veteran, I am here to help you create a vision, teach you to use your voice, help you craft eye-catching visuals and walk you through how to show up confidently and consistently in your marketing.

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I am here to help you level up your business through branded images that tell your story!

For most business types, a social media presence is a must. However, we will not settle for just a social media presence. In addition to having a presence, I want you to be strategic and efficient! Today we are going over how to pin a post on Instagram as well as the top three posts you need to pin on your Instagram today!

How to Pin a Post on Instagram

A pinned post on Instagram is a relatively new feature that allows you to “pin” or keep up to three posts at the top of your feed. This is helpful for your audience, especially new followers, to get critical information from your feed without having to search for it.

So, how to pin a post to Instagram? First, make your post. Pretty simple. But what posts to make and pin?! No worries, I share that below! Once you make the post you want to pin, follow these instructions:

  • Go to your Instagram profile and tap the post
  • Click the ellipsis (…)
  • Tap “Pin to your profile.”

Now, let’s get into what post you will want to have pinned.

Introduction Post

Tell us all about you! Don’t shy away from creating a carousel with text to share who you are and why you can be trusted as an expert in your field. Speak to your audience as someone they can relate to, share your credentials, and speak to their needs. Although this post is an introduction of you, it should also touch on the pain points that brought the viewer to you and how you can help them. Use your favorite branding photo to make you feel confident and so people can see your face and connect with you. Trust me….your face makes you MONEY!


Your mission post should be clear and easy to understand. First, touch on who you work with. Then, share what you do. This can be as simple as “I help _______ achieve (desirable goal) with (what you do)”. This isn’t the place to get into the nitty-gritty of everything you do; instead, keep it simple and focused on your ideal client’s goals.

After that, touch on why you are the person for the job. What makes you stand out against the crowd of competitors? And, of course, end with a result! Because at the end of the day, you are selling the result more than you are the service. In short: who, what, why, result.

Work With Me / Start Here

This is the call to action post. It shares how the viewer can work with you and what that would look like. This is another post that I recommend using a carousel for. Begin with the results you yield, and then jump into your offers that can take them to those results! Keep it simple, don’t overwhelm your audience with every add-on you offer. Just stick with your core materials.

Check out my selling on social course for more insider knowledge and tips to help you make sales through Instagram! As always, I am here to answer any questions.

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I'm Lisa (aka LiLo), your new favorite branding strategist and brand photographer.

It's frustrating and defeating when you can't seem to create content that engages your audience. It can cause imposter syndrome and leaves you feeling like you are constantly on the hamster wheel making zero progress. I am here to help you create a vision, teach you to use your voice, help you craft eye-catching visuals and walk you through how to show up confidently and consistently in your marketing without feeling overwhelmed. Which means you will have more time and will be making more money without second guessing yourself! I can't wait to help you unlock the power of your brand.

Meet LiLo

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oh la la!

"Lisa's talents in the area of social media marketing were so helpful in getting my business up and running."
- Annie

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