Being a business owner is hard….especially when you are trying to look professional and legitimate. And it can be doubly hard if you don’t think you’re creative. Here are five essential steps that are key to your online branding (and as a Denver commercial photographer, I am offering a FREE template for business for each of them!) 

First Template for Business: A Brand Book

Having a brand book is the first step to building consistency and trust with your audience. A “brand book” is a document, a folder, or a slideshow that has all of your colors, logos, fonts, and primary designs. Anything visual in your business can be stored and accessed here for your website, socials, flyers, or whatever else! 

Reel Covers

In our modern world of technology, if you are in business, you have to be on social media. To put your best foot forward, you need to look good! A simple way to do this is to update your Reel covers. 

I have a great template for business for Reel covers. You can upload the cover images separately from the video, so it’s easy to add cohesive designs. Your reel covers quickly and easily tell people what your content is about and makes you look good at the same time!  

Highlight Covers

Your IG highlights are like a mini website, so treat it that way. Make them look good by using branded images or brand colors. Have all the important information that you have on your website in your highlights, such as information on your booking process, products, or customer reviews. It is an easy way to put your best foot forward as well as helping people get the right information quickly and easily! Make it easy for people to work with you!

Email Signature Template for Business

Another template for business you must have is an email signature. No, they aren’t outdated! Make it easy for people to contact you or find out more about you by adding links or images. Every time you send an email, you are reaching potential clients—so spend a few minutes showing off your brand while including important info on how to reach you.

Social Media Posts

And lastly, your “static feed” on Facebook or Instagram is extremely important. This template for business should look high end, professional, and clearly branded! A personal account can be used to post whatever….but your business account is different! 

From quotes to carousels, having a consistent look goes a long way toward people liking you, trusting you, and seeing that you are both legit and professional.

As a Denver commercial photographer, I know how hard it is to maintain your branding. Sincerely! But imagine what just ONE template for business might do for you, let alone five! They’ll save you the time and headache of doing it on your own, and then, voila! You’re going to have an online brand you’re proud of. Click here for your FREE download of 5 templates for an irresistible brand.