So many of the clients I work with are missing out on the best parts of working with a brand photographer. We have a great session, but then I never hear from them again! As a Denver commercial photographer, I know that building a long-term relationship with your brand photographer is KEY for business success! Read on and see why this relationship can revitalize your brand.
Your Photographer Knows Your Brand
When you first shoot a session, your photographer takes time to really get to know your business. They learn your colors, your style, and your products! They may even get acquainted with your employees or your workspace. We’ll get to know your true business goals, even your main mission statement!
Building a personal relationship like this can be a great asset because your photographer can actually support YOU in your business goals. We might even become friends, who knows?
A Consistent Brand Look
On a similar note, hiring the same photographer over time will help you maintain build consistency for your unique look. Of course, different photographers have different styles, especially in brand photography. Keeping one good photographer will help your style and photos look uniform, even if you change processes or products over time.
Skip Scheduling with a Brand Photographer
Business owners are busy. We have so much on our plate. Once you realize you need more brand photography, finding a new photographer takes time. Even scheduling sessions can be hard to coordinate. So, skip scheduling! Talk with your brand photographer about setting up sessions on a regular basis, on retainer, or on subscription.
Keep a session on the books, ready to go on your terms. Doing so ensures you have a constant flow of up-to-date images, PLUS you skip all the headache of the booking process!
Social Media Stays Fresh with a Brand Photographer
And lastly, we all know the algorithms of social media literally EAT content. You will run out of fresh photos from your brand shoot sooner than you think! Having a constant flow of updated images helps you show up on social media more frequently, no matter the platform! Plus, it will help you update your messaging in a professional, cohesive way.
Don’t miss out on the perks of a relationship with a good brand photographer! Or, if you think you and I might be a good match, why not reach out to me as your Denver commercial photographer? I’d love to help your business grow to success!
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