I have been in business over a decade! And with all that time I have seen so much evolution and growth not only in my own business, but also in others. It’s no surprise, at least to me, that the businesses that thrive and evolve quicker do so with a team of experts backing them up. So today I want to dive into that and talk about what is outsourcing in business and why doing it will help your business grow!

What Is Outsourcing In Business?

To keep it simple, outsourcing in business is hiring external help, whether that is from individuals or agencies, to handle different tasks and operations in your business. However, not all outsourcing is created equally. And don’t I know it! I have had great experiences with outsourcing, leading to multiple years of working with the same business in my blog and website. On the other hand, I have also had an experience outsourcing to an agency that ended up loosing me thousands of dollars. When outsourcing, quality matters!

How To Choose Who You Outsource To

More than anything I want you to avoid my mistakes when outsourcing. So before we jump into why you need to work with experts, I want to give you a few tips for vetting out your potential candidates!

The most important thing to remember is to be clear in your needs and expectations. Having detailed job descriptions, timelines and contracts will set the tone as well as protect both parties. Setting expectations also leads to long-term capability through transparency in communication from the very beginning of your working relationship. Just like you want to have a great experience, who you outsource to wants YOU to have a great experience!

Research is everything when bringing in other businesses to help your own. I recommend first asking your biz besties who they use in their businesses. Then do your own research by looking through the expert’s website, socials and finding other client reviews. Once you get in contact with the business, it is important to request portfolios, samples and reviews.

Why Working With Experts Will Enable Business Growth

I am such an advocate for working with experts on the backend of your business to see growth! Because the truth is, we can’t be experts at everything. We aren’t meant to do business alone! Working with experts in their field brings their specialized knowledge and experiences to your business, ensuring that you receive high-quality results. In addition, they will be able to forecast opportunities, trends and potential pitfalls that you may overlook. Not to mention, a lot of the time they get it done a lot faster…. saving you time and money.

Working with experts also adds credibility to your business and brand. Think about it… if you are looking to buy a really nice bike, you would probably trust the opinions of a shop owner that specializes in bike repairs more than a Target employee who simply gets the bikes down from the top rack. Working with professionals with different areas of expertise will elevate the quality of your services which will lead to a better brand reputation!

Finally, my favorite reason to outsource is that it allows you to focus on the areas of your business that you excel at! This will boost your productivity, but it will also be more fulfilling, leading to less burn out and stress. Which means, you have more time to do what you love!

Outsourcing Your Branding

You don’t have to do it alone. Building a brand is highly personalized and you need the help of an expert. Hire a branding expert and you will learn to tap into the power of your brand! Let’s work together to build the brand of your dreams.

About The Branding Photoshoot

Monika is a Closet Therapist, which means she is an expert at helping you enjoy getting dressed again! She helps you cut through the noise and actually ENJOY getting dressed each day. It isn’t just about purging your closet, it is about accepting the seasons of life you are in, being purposeful in what you are buying and not being too hard on yourself! Here is her website for more info.