Let’s be honest: running a business in a saturated market can mess with your head. There’s always someone who seems more experienced, more polished, more “put together.” I used to get stuck in comparison, wondering what would finally help me stand out until I discovered the branding framework that changed my business.

Why This Branding Framework Works

I call it the 5 V’s: Vision, Value, Voice, Visuals, and Visibility. And once I aligned my brand with all five, everything shifted. I stopped saying yes to the wrong clients and I started speaking clearly and confidently. I raised my prices—and finally felt good about it. This framework didn’t just help me look more professional… it helped me own my space.

The 5 V’s of My Branding Framework

Vision helped me filter every decision. It became the reason I stopped taking on work that drained me (hello, chaotic family sessions) and started pursuing what lit me up—brand photography and strategy.

Value reminded me I’m not “just another photographer.” Once I saw the transformation I bring to clients, I realized I’d been undercharging. Knowing your worth changes everything.

Voice made my content sound like me and helped ideal clients feel seen. When someone said, “It’s like you crawled into my brain,” I knew my messaging was finally doing its job.

Visuals brought it all together. They’re the first impression people get and when they match your message, it builds instant trust.

Visibility became the overflow. Once the foundation was in place, showing up online actually felt doable. No more blank screen dread. Just confident, clear content.

The Branding Framework That Can Change Your Business

This exact framework is what I now teach inside my Build a Brand course, because it’s the foundation every woman business owner needs. When your branding aligns with who you are and who you’re called to serve, you stop hustling for scraps and start building with purpose.

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EPISODE LINKS:

Episode 11: Stop Doing This In Your Messaging

Doors are open—but not for long. The Build a Brand course is your step-by-step guide to creating a brand that finally works for you. You’ll walk away with crystal-clear messaging, visuals you love, and a plan to actually show up. And now…with built-in AI tools, you’ll go deeper, faster, and get results without the overwhelm. Join now, before May 15th.

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About Lisa (aka LiLo)

If you want your business to grow, you have to be seen and heard. I’m Lisa (aka LiLo), and I help business owners find their voice and their visuals, so your messaging is clear, your photos are professional, and your brand shows up everywhere with consistency! The result? A business that looks polished, feels authentic, and actually gets noticed. Branding Services | Get to Know Me | Follow on Instagram | Book a Free Branding Call