If you’re a small business owner trying to show up in local searches, there’s one free tool you cannot afford to ignore: Google My Business (now called Google Business Profile). Learning how to create a Google My Business page is one of the easiest and most effective ways to boost your visibility, attract more clients, and improve your local SEO.

Let’s break down exactly why it matters, how to set it up, and how to maintain it for long-term growth.

Why Google My Business Matters for Small Business Owners

When someone searches for a service in your area, like “Denver brand photographer”, “boutique near me”, or “best massage therapist in Denver”, Google pulls results from its Business Profiles. However, if you’re not listed, or your listing is incomplete, you’re missing out on valuable traffic (and paying clients).

Here’s why Google My Business is so powerful:

• It’s free. No cost to claim or manage your profile.
• It increases visibility. Appear in Google Search, Google Maps, and the local 3-pack.
• It builds trust. Verified reviews, photos, and updates give potential clients confidence.
• It supports SEO. A well-maintained profile helps Google understand and recommend your business.

If you run a service-based business or work with local clients, showing up in these search results can be a game-changer!

How to Create a Google My Business Page (Step-by-Step)

Here’s how to create a Google My Business page in just a few steps:

Step 1: Sign in to Google

Go to google.com/business and sign in using your Google account. If you don’t have one, you’ll need to create a Google account first.

Step 2: Add Your Business Name

Type in your business name. If it doesn’t appear, you’ll have the option to create a new business profile.

Step 3: Choose Your Business Category

Choose the category that best fits what you do. e.g., Brand Photographer, Bakery, Yoga Studio. This helps Google show your listing to the right people.

Step 4: Add Your Location (If Applicable)

If you have a physical storefront or office, enter your business address. If you operate virtually or from home, you can still list a service area instead.

Step 5: Add Contact Info

Add your phone number and website URL so customers can reach you easily.

Step 6: Verify Your Business

Google will prompt you to verify your business. This usually involves receiving a postcard in the mail, but sometimes you can verify by email, phone, or video.

How to Maintain & Optimize Your Google Business Profile

Creating the profile is only the beginning. To get the most out of it, you need to keep it active and engaging. Here’s how:

Request and Respond to Reviews

Encourage happy clients to leave Google reviews. Reviews build social proof, improve your ranking, and help new clients feel confident choosing you. Always reply to reviews, both positive and negative, to show you’re engaged and professional.

Add New Photos Regularly

Photos are one of the most-viewed parts of your profile. Upload fresh images of your work, behind-the-scenes shots, team photos, and updates to keep your listing dynamic and attractive.

As a brand photographer, I often remind clients that the same brand photos you use for your website and social can be uploaded to your Google profile for maximum visibility.

Post Regular Updates

Just like social media, you can post business updates, promos, blog links, and more. This tells Google you’re active and gives potential customers even more ways to connect with you.

How Google My Business Helps with SEO

When someone searches for a local business, Google prioritizes those with well-maintained Business Profiles. By creating and optimizing your profile, you increase your chances of showing up in:

• Local search results (Google Maps)
• The “local pack” (the top 3 businesses listed under the map in search)
• Google’s organic rankings (especially when your name, address, and phone number match across the web)

In addition, Google My Business listings support your paid ad campaigns. If you run Google Ads, you can link your profile to show your address, reviews, and photos. Adding credibility and improving your ad performance.

Don’t Skip This Free Marketing Tool

Now that you know how to create a Google My Business page, it’s time to take action. It’s one of the simplest and most effective steps you can take to boost your business branding, show up in local search, and build trust and awareness with your audience.

Need photos for your GMB? I can help. Book a free call to talk about photos.

About Lisa (aka LiLo)

The right visuals don’t just look good… they work hard for you. I’m Lisa (aka LiLo), and I help business owners create brand photography and brand design that makes it easy to show up on your website, social media, and marketing. Together, we’ll build a professional brand that earns trust and makes marketing simple. Learn More About Me | Book a Free Branding Call | Follow on Instagram