As a Denver commercial photographer & successful entrepreneur, I’ll die on this hill: you’ gotta’ve got to know how to improve sales conversion rate. The global market is huge, and just getting eyes on your products and services is not enough anymore. You have to really convince people, 100%, that YOU are the person they […]

I’ve got “Denver commercial photographer” written all over my social media bios, but what IS commercial photography? It’s an important tool for making the right impression on your audience and future customers. I’ll break it down for ya! What is Commercial Photography? This type of photography goes beyond capturing a pretty picture. It’s a specific […]

The right branding will boost your business (and your confidence!) like your favorite pair of jeans. But if your branding hasn’t been living up to your expectations recently, I’m offering an audit to help your branding really FIT! So, where should you start? Well, let’s explore what IS a brand audit, and then check out […]

Color psychology is a secret tool used by the most proficient branding experts. Big brands don’t pick colors willy-nilly; they know how to influence their market to have better perceptions of their brand with nothing more than a smart use of COLOR. As a brand strategist and photographer, let me pull back the curtain on […]

You booked a session with your brand photographer, had a blast taking pictures, got back your gallery, but now what? You post a few photos and that’s it? No way! Let’s talk about where to use branding photos to make that investment you made in a photographer well worth the money! Online Presence In today’s […]

Things slow in your business? Not as easy to make money? I get it. The world we live in goes through ebbs and flows, and unfortunately, it really hits business owners hard. During a slow season is the perfect time to dial in your branding! Here is how I recession proof businesses as a brand […]

Brand consistency goes beyond just having a pretty grid on Instagram. Consistency in your brand is all about building relationships, trust, and recognition in your business. As a brand strategist and brand photographer, I have seen that when branding is done correctly, it can bring in ideal clients and help your marketing efforts. Here is […]

As a brand photographer, I will get inquiries requesting one session type when they mean another. This is fine because usually, we work out those details in our initial call and planning session. However, there is value in understanding what different brand photography is. Let’s compare a branding session and headshots to see which one […]

I get it. I show up on Instagram daily, and constantly am photographed for new branding photos. But, I too have moments where I feel, well, less than. I get a little self-conscious or insecure in front of the camera. That is totally normal and okay! It takes some practice to learn how to feel […]

Building a strong brand is primarily about your message, values, and overall mission. However, smaller details within your branding, like fonts and colors, play a role in consistency, recognition, and your overall vibe. Today, we will talk about how many fonts a brand should have, tips for choosing quality characters, and where to easily find […]

Artificial Intelligence is taking the online world to the next level, and as a brand consultant, I often think of how this technology will change my approach to branding. Obviously, we don’t want to fully rely on AI for your business brand. It can eliminate the personal touches and potentially lessens strong connections with individuals. […]

I have been a professional photographer for over a decade! And in my time, I have learned a lot about different businesses and the type of services they need to thrive. As well as the types of photography that is required in order to best represent a brand. Which brings me to: commercial photography vs […]