Four Ways Branding Photography Can Make Your Business Thrive

February 22, 2023

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I'm Lisa (aka lilo)!

As a 12+ year business veteran, I have spent countless hours learning everything I can about photography and owning a small business. Let me put that knowledge to use to make you feel confident in your photos and help you level up your business.

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I am here to help you level up your business through branded images that tell your story!

Today I am coming in hot with four ways that branding photography can make your business thrive. I know that sounds a bit dramatic, but branding photos can be a game changer for your business. You might think they are just headshots for your LinkedIn page, but it is much more. As a Denver Commercial Photographer, I have all the details on how to make your business thrive through branding photography.

Lifestyle branding image by denver commercial photographers of a woman in a pink suit sitting in a hanging wicker chair in the living room

Number one way branding photography can make your business thrive is by making you look legit and professional

The first way branding photos help you thrive in your business is by making you look legit. You might think this is fake it until you make it…kind of. But seriously. Showing up looking put together and professional, makes you legit. People put a lot of weight behind looks for a reason. I am not saying that you should be falsely representing yourself. That is not it at all. You know you are capable, so look like it. Show your worth and what you are good at and it will bring ideal customers and clients. By looking professional in your images it helps create relationship so potential clients will get to know you and trust you….which means they will spend money with you.

Branding photos save you time

What now? Getting branding photos can make my life easier? YES! Every time you go to make a social media post, email, sales page, website update, or newsletter you have images to choose from. No more going down the rabbit hole of searching for the perfect stock photo or trying to create something yourself. You go to your gallery of branding images and choose what works best for it. This will save you HOURS of time and frustration.

Your branding photos will make you money

Seriously? Photos can make you money? Yup. If you are using those photos for marketing….they are making you money. Are you using them on your website or sales page? Then they are making you money. So instead of thinking about how much money your photos are costing you…start thinking about how much money they are making you. A few months ago I was working with a coach who said “this image has made me hundreds of thousands of dollar”. I looked at her like she was crazy and then she explained how that image is what she used on a certain sales page and it made her look professional, legit and booked her tons of clients. Change your mindset when it comes to photos.

Having branding pictures taken will make you more comfortable and confident

As a business owner you have to show up in a lot of different places. A professional photographer is going to guide you in posing and getting comfortable in front of the camera. Which means you get more and more comfortable and can show up in more places. Having your photos done will give you confidence to start showing up on Instagram, stories, TikTok, YouTube and more. This means you can grow your audience and make more money. Are you seeing a theme here?

denver commercial photographers take lifestyle branding photos of a woman in a pink cozy outfit sitting on a couch looking out the window.

Ashley: An example of how branding photography helped her business thrive

Ashley is just starting her business, but she wanted to start her business right. She needed images for her website but also her social media. She is creating a company around quickly growing popularity of self-love. We created several storylines to help capture all the pieces of her business from professional in her suit to cozy in her bathrobe. She can use the images to make her look legit as well as use the images on her website and sales page. Check out this variety!

If you are looking to take your branding photos to the next level, check out Home Studio List. They have rentable places that are gorgeous like this location of The Nest Out West.

If you want to work with me to help you create money, legitimacy and confidence, contact me here. I would love work with you!

Four Ways Branding Photography Can Make Your Business Thrive

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I'm Lisa (aka LiLo), your new favorite content creator and branding expert.

From social media strategies that resonate to crafting a consistent online presence, I'm here to create images, empower you and cheer you on! I want to guide you through the mountains of places you have to show up as a brand so you can reach the summit and enjoy the view.

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