What Colors to Wear for Your Branding Photos

March 1, 2023

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I'm Lisa (aka lilo)!

Your new favorite branding strategist and brand photographer. As a 13+ year business veteran, I am here to help you create a vision, teach you to use your voice, help you craft eye-catching visuals and walk you through how to show up confidently and consistently in your marketing.

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I am here to help you level up your business through branded images that tell your story!

What is the biggest question I get when people book a session with me? What do I wear for my photos? Not just what to wear but specifically, what colors to wear for your branding photos. Have no fear…I am here to help you out.

A stack of books about fashion on a coffee table as taken for Denver Branding Photos

What NOT to wear

First things first. Let’s talk about what color not to wear for your photos. I am about to break some hearts here, but you shouldn’t wear black. I know the thought is that black is slimming…however on camera, the black doesn’t give you any shape and therefore it makes you look LARGER than you really are. If you are really stuck on black, then wear the black in the form of a jacket or vest and then wear something that is a little more form fitting that gives you shape underneath the jacket. Or wear black underneath a jean jacket or blazer. The jacket will help give you shape so you don’t look like a black blob. I once did a maternity session where she wore all black and you couldn’t tell she was pregnant…she just looked large for no reason. Always choose color!

A woman lounging on her blue couch with a bright pink dress for her Denver Branding photos.
A woman in a bright pink dress lays on couch with blue blazer and white boots smiling at Denver commercial photographers.

Branding Colors

We tend to pick branding colors that we like and feel good in…so wear those colors. It will help make your images cohesive with the branding on your website and social media and will fit with the style and look of your brand. You don’t have to dress in your branding colors from head to toe. Instead you could add accents of your brand colors through jewelry, hats, jackets and accessories. Accessories and jewelry are key for a great photo shoot!

A woman looking at two sets of color swatches during her Denver Branding photos by Denver commercial photographers

House of Colour

All of these images were from my branding session with Ashley from House of Colour. I found her through a mutual friend and I was intrigued by what she does. Having a color analyst in my back pocket and to refer branding clients to is something I have thought about for a while. So I checked it out and booked an appointment with Ashley and it has changed my wardrobe and made me so much more confident when I go to get dressed.

A woman sipping coffee while standing in her studio for her Denver Commercial Photos

I also love Ashley’s bold choice of color in what she wears everyday but particularly what she choose for her photos. She makes everything look good! Bright pink and navy blue isn’t a combo that you would typically think of, but DANG….she rocked it.

Also, if you can’t tell….Ashley is extremely talented and passionate about what she does.

A woman sitting on a desk and giving the hand signal for I love you to a Denver Commercial photographer.

Color Analysis

If you have never had a color analysis done, I highly recommend it! Ashley from House of Colour is an expert at finding what season and what colors look best on you. It is so helpful to know what colors bring life to your face and make you shine! If you can fit a session in with Ashley (or a color analyst in your area) before your brand, it will make you more confident in your choices for your photo shoot. No more guessing about what to wear.

Denver commercial photographers capture A blonde woman holding colored scarves up to a client determining which colors look best on her for Denver Branding photos.

What colors to wear for your branding shoot

If you are nervous about wearing bright colors, that is fine! Neutrals are always good for branding shoots and then you can dress it up with color in your jacket, accessories and jewelry. Whites, creams, grays and browns are perfect for shoots, especially if you are shooting in a place with a lot of color or if you are shooting outdoors. The bright colors worked well for Ashley because we were shooting in her GORGEOUS white studio. Just remember to use black really sparingly. And according to Ashley…there is only ONE season (so basically 1/4 of the population) that should wear black. I am a fall and therefore brown is my new black and I get so many compliments when I wear brown!

Ready to get your color on and book your branding session with confidence? Let’s set up a branding session to show off who you are and what you are an expert in. Click here for more information.

Denver commercial photographers capture An extreme closeup of a blonde woman with striking blue eyes and red lipstick with a card that says WINTER in front of half of her face for her branding photos.

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I'm Lisa (aka LiLo), your new favorite branding strategist and brand photographer.

It's frustrating and defeating when you can't seem to create content that engages your audience. It can cause imposter syndrome and leaves you feeling like you are constantly on the hamster wheel making zero progress. I am here to help you create a vision, teach you to use your voice, help you craft eye-catching visuals and walk you through how to show up confidently and consistently in your marketing without feeling overwhelmed. Which means you will have more time and will be making more money without second guessing yourself! I can't wait to help you unlock the power of your brand.

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