How To Use Color in Your Branding

March 15, 2023

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I am here to help you level up your business through branded images that tell your story!

Is anyone else easily overwhelmed when it comes to your branding? There are a few tips and trips when branding or rebranding your company. When you know how to use color in your branding it will make everything fall into place much easier! All of these gorgeous photos were from my fun and colorful branding shoot with graphic designer By Beck Designs.

Denver Commercial Photographers capture a woman in a blue sweater holding art supplies for her branding photos.

Choose 1-2 Main Colors

Don’t over do it! You really only need 1-2 main colors for your brand and then have 1-2 accent colors. You should also have a neutral color like white, black or gray be a part of your brand. Once you narrow down your color palette it will make everything easier! From your website and social media to emails, packaging and product you will know exactly how to market your business using your colors.

Choose Colors that Fit the Vibe of Your Branding

Are you wild and crazy and have a fun brand? Then go with bright, vibrant colors. Are you a newborn photographer that captures babies in cozy, warm settings? Then maybe soft pastels would be a better for your brand. Your colors can say a lot about what kind of business you are. Think about how you want to present yourself to your customers and then go that direction.

Denver Commercial Photographers captures branding photos of woman wearing bright pink pants and white combat boots on a pink couch holding her computer.

Choose Colors that Are Complimentary

Colors that are opposite from each other on the color wheel (think WAY back to elementary art class) work really well together. If you are struggling with what color to pair with your main color, check out this tool from Canva. Once you narrow down your colors to one or two, then use this color generator to help you choose colors that look good with them. It is so helpful to see them together. Once you have chosen your branding colors, write them down and put them into your “Brand Kit” within Canva. That way when you go to create graphics, you can brand them with the perfect colors!

Denver Commercial Photographers captures colorful paints, colored pencils, and water colors.

Meet My Graphic Designer

Feeling overwhelmed yet? If you can afford it, I highly recommend hiring a graphic designer. They are experts in helping you create a logo and/or designs for your brand. I met Rebeka through a networking/coworking event and she and I traded photos for some graphic design. Isn’t she adorable? Her work is so bright, colorful and youthful. She is originally from Costa Rica and has the cutest accent and is such a hard worker. I was so pleased with the work she did, how quickly she got the work done and how beautiful it all turned out. If you need a graphic designer, hit her up! Having an expert help you out will eliminate a lot of frustration.

Denver Commercial Photographers captures woman wearing an orange dress throwing confetti in the air.

How to Use Color in Your Branding

You can use color in lots of ways that go beyond your logo and font colors. These colors should be represented in your social media, emails, and even your branding photos. If you want more information about how to dress for your photo shoot and match your branding colors, check out this blog!

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I'm Lisa (aka LiLo), your new favorite branding strategist and brand photographer.

It's frustrating and defeating when you can't seem to create content that engages your audience. It can cause imposter syndrome and leaves you feeling like you are constantly on the hamster wheel making zero progress. I am here to help you create a vision, teach you to use your voice, help you craft eye-catching visuals and walk you through how to show up confidently and consistently in your marketing without feeling overwhelmed. Which means you will have more time and will be making more money without second guessing yourself! I can't wait to help you unlock the power of your brand.

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