Branding photography is a secret weapon for success. Having a large gallery of images that you can pull from quickly and easily will help you level up your biz, reach your ideal clients, and make you MONEY! Don’t believe me? Here’s a list of ways you can use branding photos to grow your business from my POV as a Denver commercial photographer.
Stock Up for Website, Sales, and Landing Pages
One thing that many business owners don’t realize is just how many photos you need on a professional site. If you don’t use your own photos, you run the risk of misusing an image’s copyright. Alternatively, you may pay for the images that meet your expectations (not to mention the wasted time it takes to find goodies)!
A branding shoot will give you a hundred images that are high quality and styled for your business. They’re YOURS. No more digging through the weird pages of Flickr.
Enhance Your Profile Pictures
Honestly, your profile picture is the first judgment clients and other business owners will make about you. We do it without thinking, scrutinizing the image quality, the framing, the lighting… It can be intimidating! The perfect profile picture is one that looks professional, but still keeps your personality. Put your best foot forward with an image you feel confident in.
Level Up Your Social Media Marketing With Branding Photography
If you’re doing weekly LinkedIn, Instagram, Facebook, or even TikTok posts to build clientele, branding photography will really set you apart. Social media is highly saturated, but much of the content is bland or recycled. If you put your face on your posts, you’re going to familiarize your audience with your style and your services.
Build Trust with Newsletters, Email, and Publications
Another place people don’t think they need photos? Email! Branding photography can be included on email newsletters, or you can crop one up into an email signature.
You can also use branding photos for printed publications, like an ad in a magazine. Or, add a pic to your business cards for face-to-face connections. There are so many possibilities!
Working as a Denver commercial photographer, I’ve seen over and over again that when my clients invest in branding photos, they become leaders in their industries. Great branding photography helps them be more comfortable growing their business, and that confidence converts to sales!
What do you think? I think you’re ready to see that cha-ching too! Book your branding session with me!