Branding is just all about your colors and logo! There is so much that you need to be crystal clear about. Whether you are building a new business and branding for the first time, or you have been in business for a while, here are 8 Vital Parts Of Your Brand that you should clarify so you can be confident in your messaging and marketing.

8 Vital Parts Of Your Brand

Define Your Purpose: There is a reason you need to have a mission statement, core values and vision for your business. It helps guide every step you make.

Know Your Audience: You have to know who you are speaking to otherwise you are just going to be shouting in the wind.

Consistency is Key: Being consistent is SO important. Make sure your messaging, colors, photos, logo and fonts all match on every platform.

Know Your Value: If you know what you bring to the table and how you can help people, it makes pricing easier and you can confidently share how you help people. Take time to reflect and celebrate your uniqueness.

Be a Storyteller: People love a good story. It is the easiest way to connect to your audience and compel them to believe in your product or service. Tell people your why and bring them on the journey with you.

Foster Community: Invite people along for the ride. Ask for their feedback, input and reviews. People want to belong so foster a community that people feel a part of!

Embrace Change: We all hate change, but if you stay stuck…you will fall to the back of the line. Successful businesses and brand are constantly reinventing themselves, embracing new trends and stretching themselves.

Visuals are Key: People buy with their eyes! Make sure your logo, colors and photos match and are visually stimulating and pleasing.

A new year is right around the corner. This is the perfect season to set aside some time and get really clear on these 8 vital parts of your brand. If you have all of these dialed in, your marketing will be easier, you can speak to your ideal customers more easily and be on the same page with your employees as well.

If you need help figuring out these vital parts of your brand, I would love to help! I do Brand Coaching and Branding Photography. Click here to find out more information.