The 5 V’s of Branding | Business Branding Services

April 1, 2024

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I'm Lisa (aka lilo)!

Your new favorite branding strategist and brand photographer. As a 13+ year business veteran, I am here to help you create a vision, teach you to use your voice, help you craft eye-catching visuals and walk you through how to show up confidently and consistently in your marketing.

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I am here to help you level up your business through branded images that tell your story!

Becoming a brand coach has allowed me to share my business knowledge and teach others the strength of branding. After all, I have been doing this for over a decade, and I know the correlation that exists between business growth and branding. As I have researched branding as well as strategy, I have found the “5 V’s” of branding that make my business branding services and strategy stand out and really work!


The best place to start with branding is to define your vision. Get clarity on your mission and purpose as a business, because if you don’t you will miss opportunities to connect with your ideal audience. In addition, your vision guides everything you do as a business owner. So there is no more guesswork and a lot more strategy in your day-to-day operations.


Do you feel like you have imposter syndrome? Most business owners do at some point, that is, until they clearly define the value they bring to the table. The confidence that comes with knowing your value allows you to identify your ideal customer and how to price your services. You will have a clear customer journey and know them inside and out, so your marketing is easy!


With my business branding services I always emphasize the importance of your voice. When you discover how to speak to your customers, you will have messaging that resonates and converts. Write your “about me”, “I help” statements and phrases that connect with your people. Discovering your unique voice will help you know what to say and eliminate the overwhelm that comes with marketing on social media. Your voice is what aligns your vision and value!

Need a little help with your brand’s voice? Reach out and let’s chat about it!


I get it, not everyone is a creative and can put together their own branding package. And even creatives can make a brand but miss the mark in effective branding. Avoid an inconsistent and disjointed brand as you walk through the essentials of logo, fonts, colors, and photography with me. You can have a beautiful and professional look that makes you look and feel legit!


This is what gets you to your customers: your website, social media, and marketing. Forget the pressures of perfection, and focus on a proven strategy. Together we will create a social media plan that is easy to execute and helps you show up consistently without feeling overwhelmed. You will have a set plan, gain confidence with your audience and best of all, get ahead of the competition!

If you feel like you might be missing one of these, check out my Brand Breakdown quiz! Take the quiz to see where a brand breakdown might be costing you money and customers. And from there we can decide what business branding services would be best for you.

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I'm Lisa (aka LiLo), your new favorite branding strategist and brand photographer.

It's frustrating and defeating when you can't seem to create content that engages your audience. It can cause imposter syndrome and leaves you feeling like you are constantly on the hamster wheel making zero progress. I am here to help you create a vision, teach you to use your voice, help you craft eye-catching visuals and walk you through how to show up confidently and consistently in your marketing without feeling overwhelmed. Which means you will have more time and will be making more money without second guessing yourself! I can't wait to help you unlock the power of your brand.

Meet LiLo

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oh la la!

"Lisa's talents in the area of social media marketing were so helpful in getting my business up and running."
- Annie

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    Denver's premier commercial marketing photographer and brand strategist.

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