There is a lot of pressure that comes with creating a brand. It is so much more than a color scheme and logos, which not a lot of professionals understand. So, when you are looking for a photographer to capture your branding headshots, it is critical to specifically find a brand photographer. They will understand how to photograph not only you, but also your business and elements that will speak to your ideal audience. Here is what to consider when searching for your brand photographer:

1. Are They A BRAND Photographer?

Make sure they specialize in branding and aren’t just a family photographer who happens to dabbles in branding. The reason I say this is because although any photographer can take headshot photos, not every photographer understands the psychology behind effective branding imagery. A specialist in branding photography comprehends how to capture your values and unique selling points within a single image. While also conveying professionalism, trustworthiness, and authenticity through visual elements.

2. What’s Included?

Another reason to work with a brand photographer is because they can offer so much more value to your branding session. As a brand strategist and expert I want to give you more than photos! Something to ask your photographer before your session is what’s included? Here are some examples:

• How many digitals?
• Do they have a studio space for the session?
• How can you customize that space?
• Can you bring your own props and products?
• Will they have a strategy session with you beforehand?
• How will they convey your branding goal to your photos?

3. Look & Style

Everyone has their own style! So consider if your brand photographer’s photos match the aesthetic of your brand. How do they capture headshots and visual elements to ensure that your brand’s identity shines through in every photograph? Your business’s visual representation needs to align perfectly with your brand identity and message. Which is something you can accomplish with the right look and style of photography!

4. Do You Vibe Well With Your Brand Photographer?

In addition to the logistics of hiring a brand photographer, consider how you feel about them as a person. After all, your brand photography should be a good experience that empowers and inspires you! You deserve to enjoy every moment. From responsive communication to the balance of professionalism and friendship you would want.

Ready to see if we are a good match for your branding photos? Reach out and let’s get to know each other!