I have said it before and I will say it again, your website is your internet home and where people fall in love with you! If someone is serious about getting to know your brand and investing in YOU, they will go to your website and make their decision there. Which is why I want to spend some time sharing website branding must haves that will lead to your ideal client actually staying on your website to get to know you and your offers.

Headshots

The most important part of your website is YOUR FACE. Which means you need to have a picture of you on your website. This photo should be warm, inviting and represent your brand personality. Typically these should be from the bust up, with full eye contact to the camera and a natural smile. Your background shouldn’t be distracting, but instead enhancing. You can use this on your home page, but also on your “about” page so that your visitors can get to know you even more. If you have a team that works in your business, it is important to have pictures of your team members as well.

Behind The Scenes

Adding action shots, or behind the scene photos, to your website branding will portray a sense of your work ethic. This is important as it builds trust with viewers, as well as gives a better understanding of what you do. In addition, behind the scenes photos can be of you creating a product, your store front, working with a client and so much more. I like to get pretty creative with these, there are so many options! This shows the PROCESS behind your brand.

Team Photos

Anyone who works in your business who is a team member should be on your website. Team photos or collaboration photos are so important because visitors like to see all of the people in your business. For those with a physical store front, having a team photo helps ease anxieties of potential customers/clients. This is especially true for any business that makes people apprehensive (like a medical office, dental office or financial offices). They know exactly who they will see in person and work with at your location. For virtual businesses, collaboration photos shows credibility for those experts you work with.

Lifestyle Images

Lifestyle images convey the look and vibe of your brand. These are “real-life” pictures showing how a product is used, how a service is done, and ultimately creates connection between you and your ideal client. Lifestyle images tell a story and bring authenticity to your brand. They are also great filler images and can be used for hero images.

Product Photos

If you create and sell a product, then you will want to get quality product photos to display on your website. This is especially important if you are selling your product online or in a store. If a customer’s first experience seeing your product is online, then you want them to be impressed with the quality of the product. Pairing these photos with lifestyle pictures in the sales page is sure to improve your sales rate! For those selling a service, you will rely more on lifestyle images and behind the scene images.

Custom Stock Images

One type of website branding photos that go over looked are your custom stock images. These are so important for the overall vibe of your website! These can be close ups of products or lifestyle photos, flat lays, even background images. They play a critical role in hero canvases, banners, or even blog post images.

Ready to get Website Branding Photos that actually tell your brand story? I will help you come up with the specific images YOUR brand needs. Reach out to me here!

About The Branding Photoshoot

On Mountain Time specializes in handmade gifts made in Colorado. Their specialty is wood Colorado signs and bread bags that keep sourdough bread soft and fresh for much longer than in plastic bags. These handmade gifts and products bring joy and love to your home. Here is the Etsy Shop!